Sneaky Advertising
“We found this ad in (on) Vice Magazine the other day while browsing around, and as it’s not a UK magazine, we weren’t too fast on the uptake. However, the ingenious creativity behind the idea can’t be ignored – the ad for BMW overlays the standard front cover with glow in the dark paint. To anyone buying the magazine, and for 90% of reading time, the cover looks like a standard cover, yet when the lights go down, your eyes are drawn to the subtle glow in the dark image of an iconic BMW 1 Series.”
(via Liquid City)
