Futura
I am currently working on a letterpress project involving Futura. The other night a few people from the project went to St. Bride library to look through old books. I found some beautiful images and some great quotes too.
“The print shop is not a costume shop. It is not our task to clothe each literary content in a period costume; we must see to it that it receives a garment that suits the style of our time. We want a living typography, not a typographic theater or Masquerade.”
- Paul Renner in Print; the magazine of Graphic Arts. Volume VIII, number 4.
“The less interesting the letter is, the more suitable it is for the typographer.”
- Piet Zwart, from the book: Bauhaus – Types/The Futura of Paul Renner.
“We ask of a type distinctness, clarity and the omitting of all superfluous elements. Thus we reach the demand of a geometrical form structure.”
- Paul Renner, from the book: Bauhaus – Types/The Futura of Paul Renner.
Then just before we were leaving i opened a book, and it landed on this page. Some designs for the London College of Communication building in the Elephant & Castle [the university i am studying in!].
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