Design Factory

A live brief set by the Design Museum to design a city guide to London which ignores the usual landmarks and hotspots, in order to take the visitor on a journey that explores, investigates and experiences London from an alternative perspective.

I chose to look at how with modern technological advances that we are seeing put into mobile devices such as ones mobile phone we see that the viewer, although encompassed within a particular space, is not engaging with that space, instead he is being governed into a predetermined digital route, mapped out and displayed at arms length, missing out on creative nourishment for the imagination, and thus starving the creative thought process.

People are not questioning the relationship between emotions and physical space, which is something that the Situationist International addressed in the late 60s with the drift through the city known as the derive, which is an attempt at analysis of the totality of everyday life, by means of passive movement through space.

The aim of the guide is to entice people to drift through the city in order to explore and discover, seeing everything from a different perspective, allowing its user to feel refreshed and creatively inspired. The guide is split into three sections, the first aims to inform the user of the theory behind the derive and how to use the guide. The second shows examples of derives I undertook myself and the third is a blank section allowing the user to add their own experiences/notes/photos.

← Projects